How a communicator adds value
- craigtravasso
- Feb 7, 2024
- 1 min read
Updated: Jun 10
Whether it's walking on to the stage as a TEDx speaker, getting seated at a recording studio, or engaging with participants at a corporate training, the focus is always the same: Adding value.
As a voice artist, our key result area is identifying with the brand voice and communicating the key message with the tone of voice best appropriate.
When it comes to conducting trainings in communication, leadership or personal growth, our key focus needs to be clear takeaways for our audience. Understand the training goals which is all about the purpose of your interaction.
Once we have clarity on what are required to achieve, we select illustrations that relate with our audience and build a connection through empathy by listening to them, valuing their role in the organization and providing practical solutions that will enhance their contribution. This is how a communicator can add value.

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